Extraweb
Modular WordPress system with ACF Pro
I developed Extraweb's WordPress architecture around a high-performance modular system built with Advanced Custom Fields Pro (ACF Pro) Flexible Content and custom PHP. The platform replaces bloated page builders with 25+ reusable section components, visual admin layout selectors, automated Schema.org structured data, and OpenAI-assisted multi-language translation.
KEY CAPABILITIES
ACF Pro Flexible Content Architecture
Engineered a dynamic rendering engine supporting over 25 layout module families resolving through a child-theme-first inheritance hierarchy.
Visual Layout Selector & Categorization
Integrated custom ACFE modal categorization filters and visual thumbnail previews directly into WordPress admin for non-technical editorial assembly.
Automated SEO & Schema.org Generator
Developed native PHP engines for dynamic meta tag generation and Schema.org semantic graph construction with fallback inheritance.
Multilingual Translation via OpenAI & Polylang
Implemented an administrative translation system connecting the OpenAI API, Polylang, and ACF fields to perform automated, context-aware translations.
Page builder bloat versus hardcoded inflexibility
Commercial agency web projects frequently face an architectural trade-off: third-party visual page builders introduce substantial DOM bloat, slow asset execution, and brittle update dependencies, while strictly hardcoded templates prevent non-technical marketing teams from creating or adapting landing page layouts independently.
Modular component framework with visual admin assembly
I engineered a flexible component framework using ACF Pro Flexible Content and custom PHP template parts. By categorizing sections into modular layouts with visual preview selectors in the WordPress dashboard, content editors can assemble tailored modular pages while the frontend outputs clean, semantic HTML with zero builder overhead.
Modular components assembled with zero bloat.
Flexible section architecture and visual WordPress admin workflow.
ENGINEERING HIGHLIGHTS
Hierarchical Layout Resolution
The dynamic renderer automatically prioritizes child theme templates before falling back to parent theme files, enabling per-client customization without codebase fragmentation.
Modern Native Asset Delivery
Frontend scripts utilize native ES module loading and selective stylesheet enqueueing to keep pages fast.
Version-Controlled Field Definitions
Synchronizes all field definitions to local JSON for reliable Git version control and team deployment.
TECHNOLOGIES
Let's discuss how I can help.
I'm always open to new projects, custom solutions and long-term collaborations.